EDGAR GUILLERMO GARCIA

About This Project

SUMMARY:      A loyal, detail oriented, collaborative and committed Journalist / Copywriter  who displays ability to write and produce innovative, strong, hard selling and compelling Media Campaigns. Profound knowledge of the US Hispanic market. A quick learner who absorbs new ideas communicating clearly and effectively. Strong presentation skills with the ability to build strong team-work with colleagues.

 

SKILLS:          MS Office , Avid Pro Tools, Apple Logic, Adobe Premier Pro, Mac & PC

 

EXPERIENCE: ACTUALIDAD MEDIA GROUP MIAMI FL   (Jun.15 – Jul 17)

(Worked as an offsite Freelancer)

 

Producer

  • Wrote, edited and recorded promotional copy for various station events. Wrote hard selling copy and station ID’s (Radio Imaging) Developed campaign concepts for radio cross-promotions.
  • Produced and proofread content for “Estilos Media Report” show and helped resolve scripting problems and continuity.
  • Sourced and interviewed professionals and academics for case studies and comments. Conducted interviews on air, in person and over the phone.
  • Performed all phases of video production from pre to post production including voiceover production.
  • Copy editing, audio and video editing. Coordinated public relations material for the station (press releases, Media. Kits, underwriting scripts, etc.) to include press launches, meetings and conferences.

 

A&E NETWORKS LATIN AMERICA MIAMI FL   (Jan.14 – Jul 17)

(Worked as an offsite Freelancer)

 

Announcer on Air

 

  • Voiceover for all promotional material aired, creation and development of all campaign concepts and promo spots in accordance to guidelines given by the creative services department.
  • Writer and producer of hard selling and compelling copy material for On Air broadcast.
  • Exclusive voiceover for this network with a reach in excess of 30 million eyeballs throughout 23 countries in Latin America, responsible for all promotional and advertising requirements of the network.

 

 

 

RADIO KYS 101.5 FM CARACAS VENEZUELA   (Jan.2011 – Jan.2015)

 

Executive Producer / Host

RADIO KYS 101.5FM

Executive Producer and host for renowned show and radio institution ‘ Hit Parade de Venezuela’. Under my responsibilities, this show received the Guinness Book of World Records Award in 2012, as longest running show in radio history in the World.

  • Conducted interviews on air, in person and over the phone and supervised the content for news and personalities to be interviewed.
  • Performed all production including audio board, recording, and promotional material.
  • Implemented new marketing strategies that improved the show audience Attended press launches, meetings and conferences.
  • Wrote and edited features and news stories before broadcast both in English and Spanish.

 

 

 

 

UNIVERSITY SANTA MARIA CARACAS VENEZUELA   (2010 – 2015)

Associate Professor – University Internship Program Coordinator

 

  • Assessed and evaluated professional internship programs, liaison between university students staff and the private business sector.
  • Faculty member at the School of Journalism and Mass Communications in the areas of radio production, theory of speech and voice & diction seminars.
  • Arranged, coordinated, and assisted schools and departments of journalism and mass communications for accreditation reviews.
  • Taught two courses per semester advising more than 50 students per course.

 

WARNER CHANNEL LA, CARACAS VENEZUELA / BUENOS AIRES ARGENTINA   (Jun.95 – Dec.14)

Announcer on Air

 

  • Copy Producer for all promotional material aired; creation, development and review of all campaingn concepts and promotional spots to establish brand awareness among viewers.
  • Produced hard selling copy to launch networks new image and programming strategy.
  • Exclusive voiceover for this multicultural network with a reach in excess of 45 million eyeballs broadcasted to 23 countries, spanning from Mexico to Argentina, covering the entire Latin American region, responsible for all promotional and advertising requirements of the network.

 

EDUCATION:   Universidad Catolica Andres Bello Caracas Venezuela

BA Industrial Relations -Human Resources

 

Universidad Santa Maria Caracas Venezuela

BA Mass Communication – Mayor Printed Media

 

Instituto De Estudios Superiores de Administracion (IESA)

Salary and wage Management Program

Administracion (IESA) Caracas, Venezuela,

 

Bilingual: Spanish & English

 

Portfolio

Category
Journalist, Radio Host